To promote Nissin’s 出前一丁 (sesame) flavour over the festivities of Chinese New Year, the MAG team took a leaf from tradition in crafting an animation that was further adapted into a handful of social media posts.

 

Similar to the age-old practice of Lohei where sesame oil is regarded as an auspicious ingredient, 出前一丁 comes with a sachet where every drip symbolises prosperity. Animated characters were also created and introduced as part of the campaign in the days leading to the occasion.